Corporate Communication and Public Affairs are today specialized disciplines: Internal communication, change communication, media relations, issues management, corporate branding, advocacy, government affairs, etc. A lean communication team will often focus on few core disciplines and then hire specialists on a consultancy or interim basis when needed. Hereby the team can offer full-circle communication support in a flexible and scalable format.
A strong strategic narrative and a clear implementation plan are important for organizations to execute on a new strategy. The strategy needs to make sense for employees to build organizational momentum and resonate with external stakeholders to get their support and achieve the expected outcome.
FACILITATOR AND MODERATOR
Leadership teams working on transformational projects can benefit from having an external consultant facilitate the process. And for larger events a moderator can be useful to create an inspiring and engaging event.
LIFESCIENCE AND HEALTH POLICY
Uniting patient and advocacy groups to speak with one voice and to advocate for better health policies is important to ensure political attention and the required reforms of health care systems needed to improve health and well-being for people at all stages of their lives. Coalition building between public and private stakeholders is essential to improve the framework conditions and ensure a healthy ecosystem for life science innovation.
BUILDING TRUST AND RECOGNIZED LEADERSHIP
It takes time to build a strong reputation, but stakeholders' trust in an organization can easily be lost overnight if a crisis is poorly managed. Issues management, crisis response training and diligent support can help organizations to maintain stakeholders' trust and protect the reputation.In order to enhance their reputations and to be recognized as a leaders organizations must act as leaders. Here it is important not only to focus on visual design and catchy storylines, but also to ensure that the corporate brand is embedded in the organizational culture and reflected in concrete initiatives and actions.
LEADERSHIP ADVICE AND TRAINING
Leaders need followers to be successful. But leaders can’t expect employees or external stakeholders to follow wrong or poorly communicated decisions. A second opinion or advice by a trusted advisor can help a leader in the process of making important decisions and in preparing communication so it resonates with relevant stakeholders. Communication training can furthermore be relevant for leaders and can be done on individual or team basis in relation to a specific project or as an integrated part of a leadership training programme.